La Liga lands on ITV4 for free
James R | On 28, Feb 2019
La Liga will be available to watch for free on ITV4 for the rest of the season.
Matches will be shown, free to air, on ITV4, starting with Levante v Real Madrid from last Sunday. Weekly matches will be shown, along with a midweek highlights programme.
The best of the action from La Liga, including games involving Spanish footballing giants such as Barcelona, Real Madrid and Atletico Madrid, will feature in ITV4’s coverage until the end of the season in May.
The deal was announced by ITV4 following La Liga being acquired by an online platform, Eleven Sports, which launched in the UK last year. The streaming site has since been reportedly considering closure after it has struggled to attract subcribers.
Niall Sloane, ITV Director of Sport, says: “This is good news for football fans who will be able to see on free to air television some of the world’s best players in action for some of the world’s biggest clubs in a league known for its high levels of skill and entertainment from now until the end of the season.”
The new deal adds to ITV Sport’s portfolio, which includes exclusive free to air coverage of the England football team’s qualifiers for both the European Championship and World Cup, the 6 Nations and exclusive coverage of the Rugby World Cup, top level boxing, UK horse racing, the Tour de France and the French Open.