BT Sport remains home of Champions League until 2024
James R | On 16, Nov 2019
BT Sport will remain the exclusive home of all top flight European club football until 2024.
BT has secured the rights to all 420 games of the UEFA Champions League, UEFA Europa League and the new UEFA Europa Conference League for a further three seasons. The agreement, which commences in 2021, represents an increase of 77 games from the previous deal, and includes highlights and in-match clips.
Last season the UEFA Champions League and UEFA Europa League was a notable success for UK audience appeal, with all English team finals. BT Sport saw a 26 per cent increase in UEFA Champions League viewer hours, with the UEFA Champions League final between Liverpool and Spurs available for all to watch in the UK on social media, and a record breaking 11.3m people tuning in across all platforms.
Since BT Sport started broadcasting the UEFA Champions League in 2015 it has sought to change the way football is broadcast in the UK, not only streaming every single game on the BT Sport App, but also hosting the groundbreaking Goals Show and world-first broadcasts for the finals in 4K UHD, including 360° with alternative commentary. BT Sport was also the first broadcaster to put the finals on YouTube for everyone to watch in the UK legally, as it sought to widen its audience reach.
Marc Allera, CEO of BT’s Consumer Division, said, “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world-class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.
“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”
UEFA Marketing Director Guy Laurent Epstein says: “UEFA is delighted to continue its strong partnership with BT until 2024. All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the UEFA Champions League, UEFA Europa League and the newly formed UEFA Europa Conference League. Its high quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies.”
BT will pay £400m each year for the rights.