ITV Hub orders I’m a Celebrity and The Masked Singer spin-off shows
David Farnor | On 29, Oct 2020
ITV Hub is expanding its footprint with two new spin-off shows based around I’m a Celebrity… Get Me Out Of Here! and The Masked Singer.
The exclusive new shows will premiere on the broadcaster’s online platform, bringing audiences bonus content relating to two of ITV’s most popular entertainment shows.
I’m A Celebrity… The Daily Drop will be hosted by Vick Hope from a virtual studio and give fans an extra opportunity to delve deeper into the action from camp – including lively opinions and debates and get all the latest gossip. Brand new episodes will be available exclusively on the ITV Hub from 7am the morning after each main show airs and can be watched at any time.
The Masked Singer: Unmasked will be hosted by rising star and self-proclaimed superfan Will Njobvu, directly after the main show, which returns to ITV in 2021. Capturing all of the magic and madness of the nation’s favourite guessing game in one glorious extra show, Unmasked will contain an exclusive first interview with that evening’s unmasked celebrity. Available only on ITV Hub, the programme will become home to all the backstage gossip with panellists Jonathan Ross, Davina McCall, Rita Ora and new recruit Mo Gilligan, as well as taking us behind the scenes to find out what really goes on at the most secretive show on TV. The Masked Singer: Unmasked is produced by Bandicoot Scotland.
Other original commissioning on the ITV Hub this year includes Britain’s Got Talent companion show Britain’s Got Talent Unseen, as well as The TOWIE Years, a ten-part series celebrating a decade of The Only Way Is Essex. Last month, the ITV Hub launched EarlyBe, an opportunity for viewers to have a first look at all the very best programming from ITVBe, including The Only Way Is Essex, The Real Housewives of Cheshire and Sam and Billie: The Mummy Diaries.
Katie Rawcliffe, Head of Entertainment Commissioning for ITV, said: “It is exciting to be making two brilliant new companion shows for the Hub. It is both important for the evolution of the Hub and great to be broadening our slate of original commissions.”
