I’m A Celebrity scores highest launch ever
James R | On 27, Nov 2018
It’s 18th time lucky for I’m A Celebrity… Get Me Out of Here, which scored its highest launch audience ever this season, consolidated data reveals.
The opening episode of the 2018 series is now fully consolidated to 13.7 million viewers and a 52% share of viewing – making it the programme’s most watched launch episode ever, up on last year’s debut by 1 million viewers and 4 share points.
With an additional 479,000 viewers catching up on ITV Hub, the total audience size rises to 14.2 million viewers.
For 16-34s, the launch episode averaged 3.8m viewers with a 74% share of 16-34 year old viewing, the second biggest 16-34 year old audience of the year after England’s World Cup match against Croatia. Only one episode in the series’ history has beaten the 2018 launch in the ratings – the finale of the 2004 season on 9th February, which was watched by 14.7million viewers, with a 55% share.
The show joins Love Island in ITV’s roster of ongoing reality TV series that continue to defy the rise of on-demand binge-watching with their nightly live broadcasts.
“Noel Edmunds and John Barrowman have combined to make this year’s celebrity contest an unexpectedly entertaining spectacle,” we wrote in our review of this year’s edition, which is currently available on ITV Hub for 30 days after each episode’s broadcast.