David Farnor | On 22, Mar 2014

Wuaki.tv has signed a deal with Lionsgate UK to provide movies such as The Hunger Games: Catching Fire and The Expendables to its users.

The VOD service launched last year in the UK offering the at-the-time unique combination of both pay-per-view and subscription-based streaming – a combination that has now become the signature of Amazon’s dual Instant Video and Prime Instant Video platforms. With Amazon’s rebrand, not to mention competition from Netflix and blinkbox, Japanese retailer Rakuten (owner of Play.com) has its work cut out to establish its video on-demand service as a major player in the UK.

Enter Lionsgate UK, whose agreement with the company will add hundreds of hours of new movies to the site’s rental and purchase line-up – just in time for the release of The Hunger Games’ popular sequel, Catching Fire. Other titles such as The Expendables and Dirty Dancing will join Wuaki.tv’s catalogue too, which already includes content from Disney, Sony, 20th Century Fox and Warner Bros.

“We are delighted to become part of Wuaki.tv’s UK transactional service, and we look forward to growing our partnership with them, starting with the release of Hunger Games: Catching Fire,” Lionsgate UK senior sales controller, digital Joanna Knight, told The Hollywood Reporter.

“Lionsgate UK is well known in the UK and internationally for producing some fantastic movies and TV series,” added Wuaki.tv CEO Jacinto Roca. “We want to provide Wuaki.tv users with the best selection of movies and TV series available anywhere in the world, rather than a long list of titles they have never heard of.”

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