Wuaki reaches 4 million users across Europe
James R | On 28, Dec 2016
Wuaki.tv has reached over 4 million users across Europe.
The streaming service, based in Barcelona and owned by Japanese e-commerce giant Rakuten, offers movies to buy and rent to customers in the UK, Spain and more. In a crowded sector, it has signed a string of deals to stand out from the crowd. Earlier this year, it became the sponsor of FC Barcelona, while in the UK, it teamed up with EE to become its replacement for free cinema tickets with Orange Wednesdays.
The strategy has paid off, with the company enjoying strong growth, adding 1 million customers in the last 12 months. In revenue terms, the company has expended by approximately 50 per cent across all countries where it operates: Spain, United Kingdom, France, Germany, Italy, Ireland, Austria, Switzerland, Belgium and Luxembourg.
The Netherlands and Portugal are the latest markets where Wuaki landed (in November 2016), taking its operating territories to 12, which makings it the largest platform in Europe for the purchase and rental of streaming movies on Smart TV’s.
“One of the main goals of Rakuten when buying Wuaki in 2012 was to make this streaming service global as that time was only local,” says Jacinto Roca, CEO and Founder of Wuaki. “Not only we managed to provide this global approach, but I reckon that we are the most established film service on Smart TVs, hence it proves that Wuaki customers appreciate our value proposition based on offering them the latest movies with the best picture quality and with the shortest time relative to the cinemas release.”
In the UK, the service is currently available on iOS and Android devices, as well as Roku boxes, and Google Chromecast.