David Farnor | On 04, Jun 2014

From today (Wednesday 4 June), ITV channels will be available on Sky Go.

Sky’s mobile TV service, which lets customers stream channels live and on-demand on various devices, now includes ITV, ITV2, ITV3, ITV4 and CITV for the first time – just in time for the 2014 World Cup, particularly England’s matches on 19th and 24th June.

For non-football fans, Sky reassures customers that they can escape the sporting frenzy with shows such as Coronation Street, Emmerdale or one of its many crime dramas. After all, it’s a well known fact that if you don’t like football, the World Cup will drive you to Midsomer Murders.

ITV’s brand new drama channel, ITV Encore, will also join Sky Go when it launches on 9th June. Exclusive to Sky TV customers, ITV Encore will be the place to watch dramas on TV such as Whitechapel and Broadchurch. As well as watching ITV Encore live, Sky Go users will also be able to catch-up on missed episodes or choose from a library of ITV drama box sets.

VOD content from other ITV channels will join the service later in 2014.

The addition of ITV’s channels now takes Sky Go’s line-up to 63 channels, with popular channels E!, Home and Lifetime also coming this summer – a sign that Sky is committed to expanding its mobile viewing service. Indeed, at the end of March 2014, Sky Go had over 3.7 million unique users, up 13 per cent year-on-year. In the first three months of this year, the Barclays Premier League delivered the three highest Sky Go audiences ever – peaking with 379,000 unique viewers of Manchester City vs. Chelsea in February.

Martin Goswami, Director of Pay & Distribution, ITV said: “Allowing viewers to access our shows across a range of platforms and devices, both at home and on the move, is a key part of our strategy. We’re delighted to offer Sky customers the chance to never miss their favourite ITV shows on Sky Go.”

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