David Farnor | On 24, Aug 2020

Apple is getting into the TV contest game with a new country music competition series.

My Kind of County will be a global search for unconventional and extraordinary country music talent. Produced by Reese Witherspoon’s Emmy-nominated Hello Sunshine, Jason Owen and Emmy Award nominee Izzie Pick Ibarra, the series promises to “revolutionise the music competition genre” with a documentary sensibility. The hybrid series will break down cultural and musical barriers in the country music space, inviting innovative musicians to unleash their authentic voices and take center stage.

Reese Witherspoon, Hello Sunshine head of Film & Television Lauren Neustadter, and SVP of Unscripted Programming Cynthia Stockhammer will executive produce the series on behalf of the media company. Jason Owen, president and CEO of Sandbox Entertainment and mega-manager to country music heavyweights Kacey Musgraves, Kelsea Ballerini, Little Big Town, Faith Hill, and Dan + Shay among others, will also serve as executive producer alongside Izzie Pick Ibarra, the illustrious showrunner behind the Emmy-nominated competition series The Masked Singer and Dancing With the Stars, as well as Done + Dusted’s Katy Mullan and Melanie Fletcher (The Disney Family Singalong, London Olympic Opening and Closing Ceremonies).

Adam Blackstone (musical director to Justin Timberlake, Alicia Keys, Faith Hill, Rihanna, Tim McGraw, The Masked Singer) will serve as musical director.

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