ITV Hub’s Euro 96 Relived scores half a million streams
James R | On 29, May 2020
ITV’s replay of Euro 96 has scored more than half a million streams online, as sports fans tuned in to relive the football tournament.
With Euro 2020 postponed for 12 months, ITV raided its archives to provide football fans with a slice of sports nostalgia. The platform unearthed every match from 1996’s tournament, hosted in England, for Euro 96 Relived, making available on the ITV Hub all 31 games from one of the most closely contested tournaments in recent history. ITV4 has also been playing out the five games that featured the England football team.
The matches hit viewing figure peaks of 1.1 million (Scotland v England – the highest on the channel since July 2019), 700,000 (England v Switzerland) and 500,000 (England v Netherlands) on ITV4. The tournament also found a new online audience, with more than 320,000 consumption hours via ITV Hub and nearly 600,000 streaming requests (460,000 on demand and 115,000 simulcasts).
ITV’s campaign hashtag (#Euro96Relived) received more than 150 million impressions on Twitter, reaching the No.1 trending topic in the UK three times since coverage began – for each England game. Euro 96 video clips across ITV Football social platforms also received more than four million views, with more than 14 million impressions for Euro 96 content across those platforms.
The tournament concludes today with the final (Czech Republic v Germany) at 6.30pm – just in time to pave the way for Premier League football, which is planned to resume on 17th June.
Euro 96 on ITV Hub: The full schedule
9th May 2020
Euro 96 will kick off once again this May, as ITV Hub raids its archives to give football fans a slice of sporting nostalgia in the absence of the postponed 2020 tournament.
Streaming every match from 1996’s tournament, hosted in England, Euro 96 Relived will take a trip down memory lane and relive all 31 games from one of the most closely contested tournaments in recent history.
ITV4 will also play out the five games that featured the England football team in some of their most memorable head to heads, as well as the final between Germany and the Czech Republic.
During Euro 96 Relived, football fans will be able to relive the drama from the epic Summer of ’96, during which host nation England fought to win the trophy, with a squad made up of sporting legends like Paul Gascoigne, Alan Shearer, David Seaman, Stuart Pearce and Teddy Sheringham.
In the absence of live football, ITV has been broadcasting a series of classic big matches this week, including the 1987 FA Cup final, with Coventry City taking on Tottenham Hotspur, Arsenal v Man United in the 1979 FA Cup final, the 1989 Liverpool v Arsenal title decider, England v Cameroon in the 1990 World Cup, and England’s game against Colombia in the 2018 World Cup in Russia.
At Euro 96, Bob Wilson introduces the action in ITV’s specially-designed studio alongside a stellar panel of pundits including [yet to be Sir] Alex Ferguson, John Barnes, Jack Charlton and Glenn Hoddle, with Brian Moore in the commentary box, Gary Newbon and Gabriel Clarke on reporting duties.
The tournament will kick off (again) on Monday 11th May. Here’s the full schedule:
Monday 11th May
England v Switzerland – 6:15pm – ITV Hub & ITV4
Tuesday 12th May
Spain v Bulgaria – 1pm – ITV Hub
Germany v Czech Republic – 4pm – ITV Hub
Denmark v Portugal – 7pm – ITV Hub
Wednesday 13th May
Scotland v Netherlands – 3pm – ITV Hub
France v Romania – 7pm – ITV Hub
Thursday 14th May
Italy v Russia – 3pm – ITV Hub
Croatia v Turkey – 7pm – ITV Hub
Friday 15th May
Bulgaria v Romania – 3pm – ITV Hub
Switzerland v Netherlands – 7pm – ITV Hub
Saturday 16th May
Portugal v Turkey – 1pm – ITV Hub
Czech Republic v Italy – 7pm – ITV Hub
Sunday 17th May
France v Spain – 3pm – ITV Hub
Scotland v England – 6:45pm – ITV4 & ITV Hub
Monday 18th May
Russia v Germany – 3pm – ITV Hub
Croatia v Denmark – 7pm – ITV Hub
Tuesday 19th May
France v Bulgaria – 7pm – ITV Hub
Romania v Spain – 7pm – ITV Hub
Wednesday 20th May
Scotland v Switzerland – 7pm – ITV Hub
Netherlands v England – 6:30pm – ITV4 & ITV Hub
Thursday 21st May
Croatia v Portugal – 7pm – ITV Hub
Turkey v Denmark – 7pm – ITV Hub
Friday 22nd May
Russia v Czech Republic – 7pm – ITV Hub
Italy v Germany – 7pm – ITV Hub
Saturday 23rd May
Quarter-Final 1: Spain vs England – 6:45pm – ITV4 and ITV Hub
Sunday 24th May
Quarter-Final 2: France vs Netherlands – 3pm – ITV Hub
Monday 25th May
Quarter-Final 3: Germany vs Croatia – 3pm – ITV Hub
Tuesday 26th May
Quarter-Final 4: Czech Republic vs Portugal – 7pm – ITV Hub
Wednesday 27th May
Semi-Final 1: France vs Czech Republic – 3pm – ITV Hub
Thursday 28th May
Semi-Final 2: Germany vs England – 6:40pm – ITV4 and ITV Hub
Friday 29th May
Final: Czech Republic vs Germany – 6:40pm – ITV4 and ITV Hub
ITV Hub to replay Euro 96 this May
28th March 2020
With Euro 2020 postponed for 12 months, ITV Hub has raided its archives to provide football fans missing live sporting action with a slice of nostalgia as the platform unearths every match from Euro 96.
Airing from May, ITV Hub will take a trip down sporting memory lane and will stream all 31 games from one of the most closely contested tournaments in recent history.
1996 was the last time England reached the semifinals of the European Championships and remains fondly remembered thanks to Baddiel and Skinner and The Lightning Seeds’ chart-topping anthem Three Lions (Football’s Coming Home).
Football fans will be able to relive the drama from the epic Summer of 1996, during which host nation England fought to bring the trophy back home, with a squad made up of sporting legends Alan Shearer, David Seaman, Paul Gascoigne, Sol Campbell and Teddy Sheringham.
ITV4 will also play out the five games that featured the England football team in some of their most memorable head-to-heads, as well as the final between Germany and the Czech Republic.
Paul Mortimer, ITV’s Head of Digital Channels & Acquisitions, says: “Nothing brings the country together like Euro fever, and with this year’s tournament postponed to 2021, we’re giving our audience a chance to relive one of the all-time great sporting events, Euro ’96. Thanks to the ITV Hub and ITV4, there’ll be no shortage of vintage football classics for fans to indulge in over the next few months.”