James R | On 17, Jun 2014

You can now download Game of Thrones Season 4 on blinkbox and a host of other services – and get a free Tesco pizza while you’re at it.

The show ended in epic style on Sky Atlantic last night but within 24 hours of its UK broadcast, HBO has already released Season 4 digitally to buy and download. It’s a big step for the network, which has increasingly embraced video on-demand in the UK.

Last year, Tesco’s blinkbox became the first platform to sell Game of Thrones on VOD, with Season 1, 2 and 3 released mid-July, one month after the series ended. Since then, HBO have stepped up their digital game, signing deals with Google Play, Wuaki.tv, Amazon Instant Video and Sky.

This year, for the first time, Game of Thrones fans without Sky could watch online live and on-demand through the subscription service NOW – for £6.99 a month with no contract. Episodes on Sky’s VOD service, though, expired within 30 days of their broadcast. For those wanting to stream Season 4 for the start, then, it was a long wait for the expected July digital release – and even longer for the DVD release in February 2015.

Now, though, HBO have brought that date forward, making Game of Thrones available immediately on Amazon Instant Video, Google and others – and Tesco are once again head of the pack, despite tough competition from relative newcomers Wuaki.tv.

The retailer has repeatedly sought to tie together its shops and digital libary, offering digital downloads for DVDs purchased in-store with a Tesco Clubcard and free Clubcard points for digital downloads. Today, while Wuaki.tv offers a Google Chromecast for £10 with Season 4, Tesco have announced their biggest cross-promotion to date: 1,000 Clubcard points for every download of Game of Thrones Season 4… plus a Tesco Finest 10″ pizza.

The price? £16.99 in standard definition (£17.99 from 1st August) and £23.99 in high definition. The cost of a free pizza? Expensive. Being able to watch Game of Thrones legally within a day of it ending? Priceless.

For a full list of VOD platforms with Game of Thrones, see our guide: Where can I watch Game of Thrones online?

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