Daily Mash and NextUp announce video partnership
James R | On 13, Aug 2019
The Daily Mash and NextUp have inked a new video streaming partnership.
Digitalbox plc, the owner of the satirical news site, is teaming up with the subscription platform dedicated to stand-up comedy to distribute short form video from NextUp’s growing library to its online following. The agreement creates a considerable marketing opportunity for NextUp as it aims to grow its subscriber base for its long-form comedy content. For the Daily Mash, which has over 3.5 million visits per month, and more than 900,000 Facebook followers, the agreement will enable its audience to see clips of some of the best stand-up comedians performing in the UK, as well as open up a new advertising revenue stream.
James Carter, CEO of Digitalbox, says: “The variety, and very funny content that NextUp will provide can vastly increase the level of video consumption by the Daily Mash audience. As well as offering this audience more to enjoy, we can also create a new revenue stream in terms of video advertising. We are delighted to be in partnership with NextUp and to help them grow their business.”
Daniel Berg, CEO of NextUp, adds: “We’re really excited to be showcasing the comedians on our platform by harnessing the power of the Daily Mash and it’s incredible fan base. We’ve always admired the Daily Mash and what they’ve achieved and hope this partnership is just the beginning.”