David Farnor | On 08, Mar 2020

Channel 4 has issued a call-out for digital content aimed at teens aged 13 to 16. The content will be showcased across the channel’s social media platforms over the coming year.

The content will give a platform to fresh, unheard voices from across the country, and at least 50 per cent of the project spend for will be allocated to commissions that are BAME and nations and regions led.

Channel 4’s brand values will be at the heart of the content, with a commitment to be innovative and distinctive, with a mix of light and serious, funny and entertaining, as well as delving into personal and thought-provoking themes.

The content ideas sought could range from 1 to 10 minutes, something longer or somewhere in between, as long as it really packs a punch.

The initiative will be overseen by Controller of E4, Karl Warner and managed by Digital Commissioning Executive, Navi Lamba.

Lamba says: “We want new talent, exciting ideas and relatable themes to engage with the younger generation by reflecting their lives and things they care about. Content that is for them, not just about them. We want important, clever or world-changing stuff for teens, in a way that doesn’t take itself too seriously.”

This call out is part of Channel 4’s ongoing strategy to supercharge its impact with young people and accelerate its digital presence, ensuring that a new generation of viewers who watch an increasing amount of video content on social platforms develop a continuing relationship with the Channel 4 brand.

This brief comes on the back of the success of the Channel 4’s two other recently launched digital content strands – Original Comedy from Channel 4 and online factual strand, True Stories.

The deadline for submissions is 13th March. Find out more here.

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