BT Sport rolls out 4K live programming
James R | On 05, Dec 2019
BT Sport is making its biggest live matches available in 4K ultra-high-definition (UHD) and high dynamic range (HDR) on some of the most popular smart TVs, games consoles and streaming devices.
BT Sport Ultimate launched earlier in the year to BT TV and EE pay monthly customers, enabling them to watch in HD with HDR on Android and Apple handsets/tablets. Now, even more BT Sport customers are able to subscribe to BT Sport Ultimate, from £5 extra per month, including Sky customers who take BT Sport, and customers who subscribe to the BT Sport app.
And from this weekend, BT Sport Ultimate subscribers will for the first time be able enjoy selected programming in stunning 4K UHD with HDR via the following large screen devices: Samsung smart TVs, Xbox One games consoles and Chromecast Ultra streaming devices.
BT Sport is the first broadcaster in Europe to offer live programming all year round in 4K UHD with HDR. BT Sport will show up to 70 live events in HDR this season, including the UEFA Champions League, Premier League and more. If an event is not being screened in HDR, BT Sport Ultimate subscribers will be able to watch live action for the first time in 4K UHD on Samsung smart TVs, Xbox One, Apple TV 4K and Chromecast Ultra.
Pete Oliver, managing director, marketing, of BT’s consumer division, says: “We’re providing the absolute best video and sound quality for sport fans, making BT Sport in 4K, HDR and Dolby Atmos available in more ways than ever this season. HDR transforms the sports viewing experience and with the expansion of BT Sport Ultimate, we’re providing more high quality broadcasts for our customers than any other broadcaster.”
The rollout comes as Amazon Prime Video is added to BT TV, enabling football fans who sign up to the subscription service to also see the 20 matches exclusively being streamed by Amazon this December.