David Farnor | On 21, Feb 2017

Amazon has unveiled an all-new Fire TV Stick complete with Alexa Voice Remote.

30 per cent faster than the previous best-selling version, the souped-up Fire TV Stick boasts a redesigned interface that makes finding what to watch easier and more enjoyable. The revamped UI is designed to be as cinematic as a menu can be, delivering video trailers and content screenshots to help customers find what they want without the need to open and close multiple apps. Fire TV shows you the best viewing options — stream, rent, or buy — to help users choose apps based on convenience and value.

The stick supports all Freeview catch-up platforms (BBC iPlayer, ITV Hub, All 4 and My5), as well as Netflix, Curzon Home Cinema, and DisneyLife.

It is also the first UK version of the Fire TV Stick to ship with an Alexa Voice Remote included.

The Alexa Voice Remote lets users search across apps and channels by saying words such as “find suspense thrilers” For Amazon Video content, users can also control playback with just their voice, by asking to “go back 30 seconds” or “jump ahead two minutes”.

The inclusion of Alexa continues Amazon’s growing emphasis on its cloud-based voice service, which also powers devices such as the Amazon Echo. Alexa is always getting smarter and developers continue building new experiences, with thousands of skills already available and tens of thousands of developers globally building more. Customers can therefore ask Alexa to get the news and weather, check their commute, get sports scores, create shopping lists, play music, order a car from Uber or takeaway from Just Eat, and much more.

“Fire TV Stick is our fastest-selling UK device ever, and has 37,000 5-star customer reviews—today we’re making it even better,” says Jorrit Van der Meulen, Vice President, Amazon Devices International. “The all-new Amazon Fire TV Stick has been completely redesigned with incredible performance, powerful voice search and the included Alexa-powered remote to deliver fast access to a vast selection of movies, TV shows, games and Alexa skills—all for just £39.99.”

The new Fire TV Stick with Alexa Voice Remote is available for pre-order beginning today for £39.99 and will ship on 6th April.

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