James R | On 11, Jun 2016

Amazon is taking to the football pitch this summer for a new original series, All or Nothing.

Update (21st July): Official image from the show added.

Produced by NFL Films and narrated by Jon Hamm, the docu-series follows the Arizona Cardinals’ 2015 season, from the draft through the NFC Championship game.

Amazon describes the show as “the first series to take viewers inside the locker room, on the sidelines, and off the field for an unprecedented look inside an NFL franchise’s complete season”.

Season 1 (“A Season with the Arizona Cardinals”) picks up with the Cardinals following the season-ending injury to quarterback Carson Palmer in the 2014 season. Head coach Bruce Arians, President Michael Bidwill and general manager Steve Keim, along with Pro Bowlers Palmer, wide receiver Larry Fitzgerald, cornerback Patrick Peterson and safety Tyrann Mathieu are ready for the challenge of a season that would result in an NFC West title and a trip to the conference championship game.

“All or Nothing delivers exciting on-the-field NFL action paired with an intimate look inside the lives of players and coaches over the course of an entire season, which is something NFL fans have been clamoring for,” says Conrad Riggs, Head of Unscripted, Amazon Studios. “With our Amazon Original Series, we are excited to bring Prime members shows that highlight interesting personalities and their true life stories.”

“NFL Films has a long history of producing award-winning sports-based reality series and we expect All or Nothing to build on that legacy,” adds Jordan Levin, Chief Content Officer, NFL Media. “We’re thrilled to make this available to millions of Amazon customers.”

The eight-episode will premiere on Amazon Prime Video on 1st July 2016, but will also be made available to all Amazon customers, whether they subscribe to Prime Video or not, from 1st July until 31st August. In keeping with that spirit of accessibility, the series will also be Amazon’s first to be made available in Spanish, with a dubbed version available from 8th July.

The show is executive produced by Jordan Levin, Ross Ketover (Hard Knocks, Inside the NFL), and Pat Kelleher (Hard Knocks, 30 for 30 – Four Falls of Buffalo). The showrunner is Keith Cossrow (A Football Life). Directors are Jay Jackson, Steve Trout, and Julia Harmon. Senior producers are Bennett Viseltear, Nick Mascolo, Paul Camarata, and John Weiss. The series is produced by Phil Mickelson.

The announcement arrives as NFL plays an increasingly prominent role in the online video landscape, from a deal with Twitter that will see matches stream live on the social network to an original college football series from Netflix, called Last Chance U, arriving on 29th July.

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