Viaplay launches in UK this November
David Farnor | On 23, Oct 2022
Viaplay will launch in the UK this November.
The streaming service, which is currently available in Nordic and Baltic countries, will bring a combination of live sports, third party titles and exclusive originals to UK screens. The platform will be split into two packages: a Films & Series package that’s focused on Nordic storytelling, priced at £3.99 a month, and a Total package that also includes sports, priced at £14.99 a month.
The sporting programming stems from Viaplay’s acquisition of the Dublin-based Premier Sports, which includes the rights to all European Qualifiers for the UEFA EURO and FIFA World Cup played by the Scotland, Wales and Northern Ireland men’s national football teams, along with the UEFA Nations League and friendlies, until 2028. They’re joined by more than 1,000 UEFA international matches from across Europe, including teams such as Belgium, Denmark, France, Germany, Italy, the Netherlands, Portugal and Spain, plus LaLiga, Scottish Cup, Scottish League Cup and Coppa Italia football, BKT United Rugby Championship, Rugby Football League and TOP 14 rugby, NHL, IIHF Ice Hockey World Championship, Champions Hockey League and Elite Ice Hockey League, CEV volleyball, KSW mixed martial arts, EHF handball, ISU figure skating and speed skating, as well as the World Athletics Continental Tour Gold and Indoor Tour.
The pay-TV channels Premier Sports 1 and Premier Sports 2 will be rebranded as Viaplay Sports 1 and Viaplay Sports 2, with the free-to-air TV channel FreeSports becoming Viaplay Xtra. All channels will remain available through existing distribution partners, and will continue to broadcast live sports to pubs, clubs and other commercial premises throughout the UK.
The exact line-up of films and TV series, however, has not been confirmed yet.
Viaplay will launch on 1st November. Watch this space for more details.
