David Farnor | On 22, Mar 2025

Netflix is expanding its Roald Dahl universe with a new Willy Wonka-inspired competition series.

The Golden Ticket, inspired by the beloved and unpredictable universe of Wonka, will see lucky contestants have the chance to enter Wonka’s Chocolate Factory. But there’s a catch: only players who find a coveted golden ticket will gain entry to the factory. But a golden ticket doesn’t guarantee a sweet ride once the gates open; only those who can adapt, strategise, and withstand the unknown will make it through.

Set inside a retro-futuristic dreamscape, this high-stakes social experiment will challenge players not just physically but mentally as they navigate games, tests, and temptations designed to probe their instincts, resilience, and ability to thrive in chaos.

Following the release of the films Matilda the Musical and The Wonderful World of Henry Sugar, The Golden Ticket is the latest Roald Dahl project from Netflix, which joined forces with the Roald Dahl Story Company in 2021 to bring stories from the author’s treasured universe to fans around the world. The Twits, an animated movie based on Dahl’s 1980 book of the same name, is also set to hit Netflix this year.

“We are thrilled to bring the magic of The Chocolate Factory to life like never before,” said Jeff Gaspin, Vice President of Unscripted at Netflix. “This one-of-a-kind reality competition blends adventure, strategy, and social dynamics, creating an experience that is as captivating as it is unpredictable. For the first time, a lucky few won’t just have to imagine the experience — they’ll get to step inside the factory and live it.”

Casting is open now at thegoldenticketcasting.com. Applicants must be 18 years of age or older and legal residents of the United States.

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