Serena Williams inks first-look deal with Amazon Studios
James R | On 14, Apr 2021
Amazon Studios has signed a first-look TV deal with Serena Williams.
The most prized WTA player of all time, Serena has overcome insurmountable odds to win a title in all four grand slam tournaments, 73 singles and 23 doubles championships, and gold-medals at the 2000 (doubles), 2008 (doubles), and 2012 (singles and doubles) Olympics.
Off the court, Serena has become well-recognised in the business, entertainment and fashion space, adding S by Serena clothing line and Serena Ventures to her brand. Serena is also deeply committed to philanthropic causes, supporting organisations such as the Yetunde Price Resource Center, launching in 2018 in Compton, CA, honouring the life and memory of her oldest sister, by ensuring those affected by trauma have the necessary resources to persevere. Her greatness on and off the court solidifies her as one of the most iconic names and faces in the world.
Now, the 23-time Grand Slam tennis champion will work with Amazon Studios to create scripted and unscripted television projects that will launch exclusively on Amazon Prime Video. The agreement will begin with a docuseries that follows her in both her professional and personal life. Produced by Plum Pictures, Goalhanger Films and Amazon Studios, the untitled series is executive produced by Serena Williams, Patrick Mouratoglou, Stuart Cabb and Tony Pastor.
“I’m very excited to be partnering with Amazon Studios – they are developing some of the most inspiring and important content for a global audience. I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world,” said Serena.
“Serena has transformed her sport and become one of the most inspiring athletes, entrepreneurs and women of her generation, admired not only for her unmatched prowess on the court but for her dedication to advocacy as well,” added Jennifer Salke, Head of Amazon Studios. “We’re incredibly excited to share her journey in this new series, and to work with her to create new original content for our Prime Video customers worldwide.”
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