James R | On 31, Jul 2014

Nickelodeon and Nick Jr. are now available to watch online on NOW.

Sky’s VOD service allows viewers to watch SKy channels both live and on demand without a Sky contract. For £9.99 a month, you get streaming access to the entire Sky Movies catalogue, which is full of family films. Its Entertainment Membership, which gives you access to TV channels such as Sky Atlantic and FOX, costs £6.99 a month, but has never really offered any kid-friendly content.

Now, Sky is changing that by adding Nickelodeon and Nick Jr. into the mix, meaning that parents (and their children) can stream shows both live as they are broadcast and on-demand at any time. We’ve written before about why younger viewers are so important to VOD companies, and the rivalry between Netflix and Amazon to win their eyeballs. NOW has now entered the fray, offering shows such as Life with Boys, SpongeBob Squarepants and, of course, Dora the Explorer.

NOW’s biggest selling point remains Sky’s exclusive contracts, which means that it will have titles before other subscription services get a look in. The same is true of the two Nicks: while Netflix offers Season 1 and 2 of SpongeBob, for example, NOW currently has Season 8. Ditto with Dora, with Seasons 5 and 6 both on NOW, far ahead of Seasons 1 and 2 on Netflix. Even Go, Diego, Go!, Season 1 and 2 of which are on Netflix, offers up more recent episodes to Sky: NOW’s selection starts from Episode 21 of Season 2, while Netflix’s only extends to Episode 19.

The addition of childrens’ TV to the Entertainment Membership package is great news for parents who may have already signed up to watch Ray Donovan, Game of Thrones, True Detective or Mad Men. For kids, though, does having newer episodes really make NOW a contender for their attention spans?

 

For more information on NOW – or to browse their Nickelodeon content – hit the button below.

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