James R | On 30, May 2018

Nick Play has arrived in the UK for the first time, thanks to a new deal between Nickelodeon and Virgin Media.

Viacom International Media Networks (VIMN), which owns Nickelodeon, today announced that the Nick Play VOD mobile is now available to Virgin Media customers who subscribe to Nickelodeon channels – the company’s first mobile streaming app featuring long-form content.

Indeed, Virgin Media customers are the first in the UK to have access to full seasons of long-form episodic content on the Nick Play app. Nick Play forms part of Viacom’s wider suite of channel branded mobile applications for its core global brands, giving audiences direct access to a VOD content library and market-by-market short form originals.

Virgin Media customers who download the Nick Play app will be able to unlock and watch a wide selection of Nickelodeon content on-demand, including full-length episodes and short form content. Popular titles available on-demand in the Nick Play app include The Thundermans, Hunter Street, Henry Danger, SpongeBob SquarePants and Pig, Goat, Banana, Cricket.

Nickelodeon content continues to make an impact on linear channels with the network achieving its highest share for 10 years in 2017, maintaining its position as the #1 commercial kids’ network. The Thundermans and Henry Danger were the number one and two most watched live action shows in 2017 on Nickelodeon.

“We’re excited to be providing Virgin Media customers with full access to the Nick Play app in the UK as part of a continued expansion of our branded apps strategy,” says Arran Tindall, SVP, Commercial and Content Distribution, for Viacom International Media Networks. “The Nick Play app will give Virgin Media customers greater choice and control over what, when and where they experience their favourite Nickelodeon content.”

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, comments: “The Nick Play app is an exciting addition for Virgin TV customers, offering great Nickelodeon content whenever, wherever. We want to make it easier for our customer’s to enjoy the TV they love and the Nick app does just that.”

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