NFL and Yahoo team up for first global live stream
James R | On 05, Jun 2015
The National Football League and Yahoo are teaming up to deliver the world’s first global live stream of an NFL game.
This partnership will bring the NFL’s International Series game in London, between the Buffalo Bills and Jacksonville Jaguars on October 25th, to Yahoo platforms around the world for free.
“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo—one of the world’s most recognizable digital brands—we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” says Roger Goodell, Commissioner of the National Football League.
The deal also marks a big step for the Yahoo brand: Yahoo Screen, its ad-supported VOD service, was the exclusive US home of Season 6 of Community this, while the company’s recent acquisition of Tumblr means that October’s NFL game will reach a potential audience of – including Yahoo Sports and Yahoo Screen – more than one billion monthly users.
“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” adds Marissa Mayer, President and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience—with digital availability, designed for the modern fan.”
The NFL will extend its digital presence with the partnership, making its content available across multiple digital platforms free for all users.
In keeping with the NFL’s long-standing commitment to make its games available on free, over-the-air television, the game will also be televised in the both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30 a.m. ET.