ITV long form video requests climbs 17 per cent
James R | On 15, May 2014
The total number of long form video requests climbed 17 per cent on ITV in the first quarter of 2014.
The broadcaster announced its latest performance figures ahead of its AGM meeting this week, revealing that its online platforms had seen 156 million long form video requests in the first three months of this year, up from 133 million during the same period last year.
Broadcast & Online revenues also climbed 3 per cent year-on-year to £480m, driven by a 14 per cent increase in Online, Pay & Interactive
Adam Crozier, ITV plc Chief Executive, comments: “We continue to make progress with our strategy of growing and rebalancing the business in the UK and internationally.
“Broadcast & Online started the year well, helped by another strong performance in Online, Pay & Interactive and by the ongoing improvement in the UK advertising market, with most sectors showing good growth.
“While ITV Family share of viewing has been lower than expected so far this year we have confidence in our strong schedule to come, including the Football World Cup in June. ITV Encore – our first pay channel – is on track to launch in June, followed later in the year by ITVBe, our first new Free To Air Channel in almost a decade.”
The figures follow ITV’s acquisition last week of Leftfield Entertainment, a fast growing US production company.
“The acquisition makes ITV Studios the largest independent unscripted producer in the US and is a major step forward in our strategy of building an international content business,” added Crozier. “We are also investing in the organic growth of our international scripted business, which will benefit our growth in future years.
“Looking ahead, our Q2 advertising revenue is forecast to be up 12-13% and we expect to outperform the TV ad market in H1 and over the full year.”