Amazon rebrands IMDb TV as Amazon Freevee
James R | On 14, Apr 2022
Amazon has rebranded IMDb TV as Amazon Freevee.
IMDb TV is the online giant’s ad-supported video on-demand service, which provides a free alternative to Amazon Prime Video and joins a growing number of ad-supported streaming platforms, such as The Roku Channel and W4free. In the UK, IMDb TV launched last year, while in the US, the service has seen significant growth in the past two years, with monthly active users trebling.
Now, though, Amazon is looking for a way to make it a household name and has landed on “Freevee” as the answer. Also key to the service is a pipeline of exclusive or original content, and Amazon Freevee aims to grow its slate by 70 per cent in 2022, including the spinoff of Bosch, titled Bosch: Legacy, a new home-design series, Hollywood Houselift with Jeff Lewis, Greg Garcia’s comedy series Sprung, and High School, a scripted series adapted for television by Clea DuVall from the memoir by Tegan and Sara Quin.
“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals and are excited to establish Amazon Freevee as the premier AVOD service with content audiences crave.”
“Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Amazon Freevee to deliver them highly sought content with limited ads,” said Ashraf Alkarmi, director of Amazon Freevee. “Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available.”
Originals currently available on the service include: the heist drama Leverage: Redemption; sports docuseries UNINTERRUPTED’s Top Class: The Life and Times of the Sierra Canyon Trailblazers; the spy thriller Alex Rider; the music docuseries Luke Bryan: My Dirt Road Diary; and the zany true-crime docuseries Bug Out. In addition, the service features Judy Justice, a court program helmed by television icon Judge Judy Sheindlin with a 120-episode Season 1 order and an order already given for a second season.
The new name and branding will take effect from 27th April.
IMDb TV: Amazon launches free ad-supported streaming service in UK
30th September 2021
IMDb TV, Amazon’s ad-supported free streaming service, is now available in the UK.
The platform, which first launched in 2091, is the third prong in Amazon’s play to corner the online video marketplace. It provides titles to viewers without having to pay for them, but adds adverts to generate revenue instead, not unlike the Freeview channel Film4. It joins a growing number of ad-supported VOD (AVOD) platforms in the UK, including the recently launched W4free, Rakuten TV’s library of free films, The Roku Channel, an app available on Roku devices, and, of course, YouTube, which uses its ads to both generate income and encourage people to sign up to an ad-free YouTube Premium subscription.
IMDb TV began as an extension of the Amazon-owned IMDb brand, turning it from a searchable resource to a TV and film destination in its own right. In the UK, it launches as part of the Amazon Prime Video app, with a standalone app to come shortly on Fire TV devices. Every month, it aims to add new titles, either originals or titles licensed from third parties, to provide free entertainment across a variety of genres.
At launch, it includes library films from a wide range of distributors, including Paramount, Sony, Universal, Warner Bros, Arrow Films, Icon and Signature. The line-up includes Scream (but none of the other Scream films), Napoleon Dynamite, Life Is Beautiful, The Machinist, Kill Bill: Volume 2, Chinatown, The English Patient, Cloverfield, Anger Management, The Fisher King, Kramer vs Kramer, Lawrence of Arabia, Battle Royale, Field of Dreams, Superbob and Black Dynamite. Other notable titles include Room 237, Spring, Pulp Fiction, The Devil and Daniel Johnston, Meet the Parents, Misconduct, The Skeleton Twins and Scottish Mussel.
On the TV front, there’s Season 1 to 3 of Community, all five seasons of Person of Interest, all of Babylon 5 and all of 2 Broke Girls, as well as Season 1 to 3 of Dawson’s Creek.
There are also a number of IMDb TV Originals, previously only available in the US. They include Luke Bryan: My Dirt Road Diary, which follows multiplatinum country music superstar Luke Bryan, Moment of Truth, which reveals the never-before-seen story behind the murder of NBA legend Michael Jordan’s father, and basketball docuseries Top Class: The Life and Times of the Sierra Canyon Trailblazers. Alex Rider, an IMDb TV Original that has previously been available in the UK with an Amazon Prime subscription, will soon return for Season 2 but as an IMDb TV title in both the US and UK.
“IMDb TV has created a free-to-consumer destination by combining a hybrid of exclusive Originals from Amazon Studios and highly sought-after movies and television,” explains Lauren Anderson and Ryan Pirozzi, co-heads of content and programming, IMDb TV. “Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalised, free streaming experience.”
IMDb TV requires an Amazon account to use, but does not require any payment to be made. It does not include everything that would normally be included with an Amazon Prime subscription. It does not include everything that is available to buy or rent through Amazon Prime Video. There are, however, a number of third-party titles on IMDb TV that are also available to buy or rent, or as part of an Amazon Prime subscription, so that viewers can go down one of those paid routes should they want to watch with no adverts. In that way, Amazon’s ad-supported service provides the online giant with another route into living rooms across the country.