Guardian joins AOL On as global video partner
James R | On 28, May 2015
The Guardian has teamed up with AOL to become a video partner on its video platform, AOL On.
The agreement will see AOL On distributing the Guardian’s original video content, including award-winning documentaries. Combining the Guardian’s video content with syndication across AOL On’s large global publisher network will open the content to new audiences internationally.
AOL On launched in the UK in March 2014 and has grown to become a vast curated video library, with over one million premium videos created by AOL and its content partners. As a partner, the Guardian will have access to this content library, which it can then publish across its websites. These kind of relationships with third parties has helped AOL’s video network to average more than a billion views a month globally.
“Curation and distribution go hand-in-hand with great content and we’re delighted the Guardian has chosen AOL On as a partner to drive even greater audiences to their content,” comments Graham Moysey, Head of International at AOL.
As well as curating videos, AOL has also been producing original content for its platform, with almost 50 exclusive series launched to date. Stars featuring in AOL On’s original videos range from Sarah Jessica Parker and James Franco to Jared Leto and Steve Buscemi.
AOL currently has two UK Originals in production: Being Mum, with Tess Daly and Rochelle Humes; and 30Something, with Richard Bacon.
The deal between the Guardian and AOL follows a recently announced partnership with Group M Entertainment (GME) to create a new global AOL Originals series.