David Farnor | On 29, May 2014

Curzon Cinemas has unveiled a major relaunch of its Curzon Home Cinema service.

Curzon is an integrated cinema and content distribution group with seven venues across the country. Its distribution arms include Curzon Film World Releasing, genre label Chelsea Films and the long-established label Artificial Eye, which has released more winners of the Cannes Palme d’Or than any other UK distributor.

Curzon Home Cinema is the company’s move into the streaming market. The non-subscription service, which focuses on arthouse titles from their own labels and other independent distributors, allows customers to watch films on a pay-per-view basis, often on the same day as their release in cinemas.

The new version of the site makes it easier to browse Curzon’s video on-demand catalogue, as well as compatible with cross-device viewing.

The VOD platform, delivered in partnership with multi-screen video software company Easel TV, is available on BT TV, Freesat and Samsung Smart TVs as well as computers, iPads, iPhones and tablets. Curzon recently launched new VOD services on BT TV and Freesat, which it says is part of its “ambitious growth plans” for the future.

Director of Curzon Home Cinema, Phil Mordecai, comments: “Consumers and their engagement with content is changing and Curzon, using its home cinema experience, is meeting these ever changing demands. The launch of the new Curzon Home Cinema online video service in combination with the recent launch of the latest Freesat app illustrates our unprecedented support for this growing sector. Our curated film seasons and pioneering cinemas content makes Curzon a clear home for any film fan. In parallel to this new virtual venue experience, the Curzon group is expanding its cinema footprint with the recent May launch of Curzon Victoria. The connection from film loving homes to the high street has never been as seamless.”

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