James R | On 15, Nov 2021

Channel 4 and Love Productions will continue to whip up Bake Off for several more years, with a new extension to their existing deal.

The agreement will extend the license of The Great British Bake Off for a further three years until 2024. The multi award-winning show first aired in its Channel 4 incarnation in 2017. It is consistently one of the biggest shows for the Channel with last year’s final watched by 11.5 million people, a 41.8 per cent share of the viewing audience. The current season is averaging 8.7 million viewers per episode making it second only to Strictly Come Dancing as the most watched unscripted show of the year, and the biggest first run unscripted series on All 4 this year.

The agreement also includes Bake Off: An Extra Slice, Junior Bake Off, Bake Off: The Professionals, The Great Celebrity Bake Off for Stand Up To Cancer and The Great Pottery Throw Down.

Richard McKerrow, Chief Executive Love Productions says: “We are delighted to have extended Bake Off’s stay on Channel 4 for another three years. Love Productions’ long-term commitment with Channel 4 illustrates a deep, warm, mutual respect and partnership which enables us to bring Bake Off to the widest audience possible.”

Ian Katz, Chief Content Officer at Channel 4 says: “We are thrilled that Channel 4 will continue to serve up Bake Off’s unique combination of warmth, humour and soggy bottoms for years to come. Bake Off is all about optimism, celebrating eccentricity and bringing the nation together – precisely what a publicly owned Channel 4 is here to do.”

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