James R | On 13, Jan 2020

Apple TV will arrive on smart TVs this year, as the online giant’s rollout of its new app continues.

Apple TV+ is the latest venture from the tech firm, a subscription video service that includes original series such as The Morning Show, Dickinson, For All Mankind, See and Servant. Apple TV+ made history last year as the first streaming platform to receive multiple Golden Globe and Screen Actors Guild nominations in its launch year, and is the first and only streaming service to debut instantly in over 100 countries and regions.

The launch of Apple TV+ capped a year of landmark changes for the tech company, which is pivoting from a hardware company to a media services provider: 2019 introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music, iCloud and more.

The Apple TV app is crucial to its plans going forwards, bringing together different VOD apps into one platform, while both pushing its own subscription service and encouraging the purchase of films and TV shows in its own iTunes-powered store. An app, though, is only as good as the number of devices it’s available on. Currently it is on iPhone, iPad, Apple TV, Mac, iPod touch, select Samsung smart TVs, and Amazon Fire TV and Roku devices. This year, Apple’s rapid expansion of its footprint will see Apple TV launch launch on LG, Sony and VIZIO smart TVs later.

“2019 was the biggest year for Services in Apple’s history. We introduced several exciting new experiences for our customers, all while setting the standard for user privacy and security,” comments Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our Services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists and developers.”

 

Apple TV app arrives on Roku

16th October 2019
The Apple TV app has arrived on Roku, as the tech giant expands its reach ahead of its streaming service launch.

Apple TV+ goes live worldwide on 1st November, offering a range of original TV show’s and movies for £4.99 a month. To compete with Netflix and Amazon Prime Video, though, Apple TV+ needs to be os accessible as possible, and with the Apple TV app the primary method of delivery, Apple is racing to launch it wherever it can.

As of today, the Apple TV app is now available as a channel on the Roku platform. The channel brings together a number of different ways to discover and watch movies, TV shows, and more, and gives access to a user’s iTunes video library on the Roku platform. 

Within the app, a Watch Now section features Up Next, where users can pick up where they left off and stream their favorites with watching history synced across devices, as well as explore curated collections based on their viewing interests. The Apple TV app also includes a dedicated Kids section, with handpicked shows and movies for kids of all ages.

Apple TV app is also available on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac. The Apple TV app is available on select Samsung smart TVs too, and will come to Amazon Fire TV, LG, Sony and VIZIO platforms in the future.

Don’t have Roku? You can also sign up and watch Apple TV+ originals through a web browser at tv.apple.com.

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