Amazon wins exclusive rights to Women’s Tennis Association tournaments
James R | On 13, Jun 2019
From 2020, Amazon Prime Video will have exclusive rights to show the top Women’s Tennis Association (WTA) tournaments. The four-year deal starts with a minimum of 49 tournaments in the first year, as the online giant brings a growing number of live sporting events to the screens of Amazon Prime Video subscribers.
Up to 2,000 live and on-demand matches will stream every year from the WTA, including the four cornerstone Premier Mandatory events of the BNP Paribas Open in Indian Wells, California, the Miami Open presented by Itaú, the Mutua Madrid Open and the China Open in Beijing, along with the season-ending WTA Finals in Shenzhen, China. Whether customers are following British favourites such as Johanna Konta, Katie Boulter and Heather Watson, along with current World No.1 Naomi Osaka, 2018 WTA Finals winner Elina Svitolina or tennis legend Serena Williams, they can keep up to date with their favourite players across the season’s top events.
“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time,” says Alex Green, European MD of Sport at Amazon Prime Video. “We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”
Micky Lawler, WTA President, adds: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the UK and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”
WTA joins Prime Video’s current line-up of tennis with over 220 days of tennis tournaments broadcast alone in 2019, including exclusive coverage of 37 ATP Tour events (2019-2023), the US Open (2018-2022) and the Laver Cup (2019). The agreements allow customers to watch the best in women’s and men’s tennis all in one place for the first time in the UK, underlining Prime Video as a go-to hub for tennis fans in the UK and Ireland.
The tennis coverage on Prime Video supports a growing slate of live sports, including NFL Thursday Night Football games. Starting from the 2019/20 season, Amazon Prime Video viewers will also have exclusive access to 20 Premier League matches per season.