Amazon Prime adds exclusive Ed Sheeran gig to streaming line-up
James R | On 03, Dec 2014
Ed Sheeran is everywhere these days. On the radio, where his songs are played repeatedly. On stage, where his concerts are selling out quickly. And now, he’s on Amazon Prime Instant Video too.
Hot on the heels of the singer’s album, X, selling over 1 million copies in the UK, Amazon has added an exclusive gig their streaming line-up. The private rooftop concert – on top of Amazon’s London office – was attended by 60 Amazon customers.
Now, the footage of the gig has been released to the public, including acoustic live performances of Don’t, I’m a Mess and Thinking Out Loud.
“This year has been Ed’s year, undisputedly” said Chris Bird, Director of Content Strategy at Amazon Prime Instant Video. “Having seen him perform at our exclusive event in September, we knew tickets for the UK dates of his tour were going to be difficult to get hold of. We’re giving those fans who missed out, the chance to skip the queues and push straight to the front row to see Ed at the very top of his game.”
This is not the first Amazon show, with the retailer combining their music and video arms to launch a concert movie over the summer of a secret Kaiser Chiefs gig – and it’s something that the service is hoping to do more of in the future.
The Sheeran gig also features a Q&A with the audience, where Ed revealed that he likes cooking to Britney Spears and N-Dubz.
The show is available to watch on Amazon Prime Video, which costs £5.99 a month – or with Amazon Prime, which costs £79 a year and includes free next day delivery in the UK. New customers can sign up to a 30-day trial of Amazon Prime for free.