Amazon adds HDR streaming to Prime Video
James R | On 27, Aug 2015
Amazon has become the first VOD service to offer HDR streaming in the UK.
The site introduced high dynamic range video earlier this year in the US at no extra cost to subscribers.
Season 1 of Amazon Original Series Mozart in the Jungle was the first show available in the higher picture quality, offering greater contrast, brighter colors, enhanced shadow details and distinct highlights to make images appear more vivid.
“HDR is a technical innovation that provides a truly stunning viewing experience and we’re thrilled to be the first to offer this unmatched picture quality,” said Michael Paull, Vice President of Digital Video at Amazon, in a statement to the press.
“It’s been a great year for Mozart in the Jungle,” added Roman Coppola. “Now, having the first season available for fans in an upgraded visual experience is exciting—the enhanced quality makes every scene look even better and we hope it’s something that our viewers really enjoy.”
Now, Amazon has introduced the same upgrade for UK users.
The move marks a continuing push for improved streaming quality from Amazon. Indeed, last year, it announced it would offer 4K streaming to the site for its original series, with more and more titles available in Ultra HD. As with 4K, though, availability depends on the technology owned by the end user: only subscribers with a 4K TV can enjoy the Ultra HD picture quality, while the HDR video is only compatible with Samsung’s SUHD TVs.
“We look forward to adding more titles and devices that support HDR this year,” added Paull.