James R | On 27, Nov 2013

The NOW Box – the simple little device that turns your TV into a smart TV for less than a tenner – just got even better today with the arrival of 4oD, the popular catch up service from Channel 4.

Owners of a NOW box can now get comprehensive access to the best of Channel 4 on demand through their box, to catch up on the latest Channel 4 shows, including Homeland, Agents of SHIELD and Made in Chelsea, as well as box sets from classic series such as Black Books, Father Ted and Peep Show all on their main TV set.

4oD is the latest terrestrial catch-up TV service to launch on the NOW Box, which already offers access to BBC iPlayer and Demand 5, adding over 3000-hours of content to the NOW box for customers to enjoy at no additional cost. With an Entertainment Month Pass customers can enjoy 10 of the UK’s best pay TV channels including Sky Atlantic, Fox, Discovery and Comedy Central live and on demand with TV Box Sets and Catch Up TV.

Gidon Katz, Director of NOW, comments: “The NOW Box provides millions of people with the opportunity to transform their regular TV into a Smart TV for less than a tenner. There is now even more to watch. The launch of 4oD means the NOW Box delivers an even bigger choice of on-demand TV. It’s available alongside flexible pay-as-you-go access to must-see sport, the latest movies you missed at the cinema and the TV shows everyone’s talking about. Offering convenient, contract-free access to such outstanding content, it’s no wonder that NOW Boxes have been flying off the shelves.”

Laurence Dawkin-Jones, Director of Commercial and Business Development at Channel 4 comments: “Bringing 4oD on the NOW Box represents the latest device launch in a busy year for Channel 4 that has seen us extend our content reach to many new platforms. We’re always looking for new places we can ensure our viewers can enjoy our popular on-demand service, and are delighted to add this to the portfolio.”

NOW is the internet TV service from Sky that gives customers the flexibility to watch TV on their terms, letting them top up their viewing with the NOW Entertainment Month Pass, Sky Sports Day Pass or Movies Month Pass.

The NOW Entertainment Month Pass – available at an introductory price of just £4.99 a month (from 29th May 2014, this renews at £6.99 per month) – lets customers watch some of the latest and best premieres from home and abroad, including the likes of Yonderland (Sky 1), Boardwalk Empire (Sky Atlantic), The Walking Dead (Fox) and Geordie Shore (MTV), both live and on demand. It’s a simple, instant and contract-free way to stream ten of the top pay TV channels including Sky 1, Sky Atlantic, Sky Living, Comedy Central and MTV, as well as offering entire box sets of hit shows such as The Wire (Sky Atlantic), An Idiot Abroad (Sky 1) and Mad Dogs (Sky 1).

To sign up for an Entertainment Membership, head this way:

The Sky Sports Day Pass gives sports fans access to the best live action for 24-hours across all six Sky Sports channels for just £8.99. In the next month alone fans can enjoy The Ashes live from Australia, matches from the Barclays Premier League, UEFA Champions League and Sky Bet Football League, Heineken Cup plus much, much more.

For more information, head this way:

The NOW Cinema Membershipgives customers unlimited access to over 800 films on demand, including hundreds of the latest blockbuster movies like The Life of Pi and Zero Dark Thirty, to Disney classics such as Mary Poppins and The Jungle Book, plus Christmas favorites Elf and The Muppet Christmas Carol – all for just £8.99 a month. (From 29th May 2014, this renews at £9.99 per month.)

To sign up for a NOW Cinema Membership, head this way:

In addition to the NOW Box, NOW is also available across a number of devices including PC, Mac, iPhone, iPad, selected Android smartphones, Xbox, PS3, YouView, LG Smart TVs, selected LG media devices and Roku, with the ability to register up to four devices and watch on two at the same time on the move as well as in the home.

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