NOW TV is raising the price of its Entertainment Pass this autumn, just a few months after Netflix announced its own price increase.
The VOD service, which offers contract-free streaming of select Sky channels and other pay-TV content, divides its platform into several passes. An Entertainment Month Pass (currently £7.99 a month), lets you watch several Pay TV channels not on Freeview (including Sky Atlantic, Sky 1, Sky Living, Sky Arts, FOX UK and MTV), plus a couple of hundred of box sets on-demand. A Sky Sports Day/Week/Month Pass (£various) lets you stream the biggest matches and events live on seven Sky Sports channels. A Kids Month Pass (£2.99 a month) streams dedicated channels for kids, including Cartoon Network, and thousands of episodes on-demand. The last is the Sky Cinema Month Pass (£11.99 a month), which gives streaming access to Sky Cinema’s library on-demand – including 1,000 movies, with a new premiere every day.
Sky’s exclusive deal with HBO and Showtime means that it’s home to some of the most sought-after TV shows around, including HBO’s Succession, FOX UK’s The Walking Dead, Showtime’s The Affair and Sky and HBO’s own Chernobyl, as well as box sets such as The Handmaid’s Tale. This October, for the first time in two years, the price of NOW TV’s Entertainment Pass is going up by £1, from £7.99 a month to £8.99 a month – the same price as Netflix’s mid-tier subscription.
The price hike arrives after NOW TV introduced downloading shows and movies to watch offline, and as it prepares to launch two new channels: Sky Crime (home to true crime series) in October 2019 and Sky Comedy in February (home to US comedy series, including – for the first time in years on UK TV – Saturday Night Live).
The new price takes effect from 8th October, so any existing subscribers will see their monthly rate increase from that date onwards. The good news is that NOW TV paving the way for the hike with a two-for-one offer for new subscribers throughout September 2019. You can read more about that here.