advertising
Mobile video advertising doubles despite YouTube concerns
April 15, 2017 | David Farnor
The amount spent on mobile video advertising has doubled in the last year, despite ongoing debate about inappropriate content on YouTube.
Spend on mobile video ads soared 103 per cent in 2016 to £693 million, according to the latest Internet … Read More
Advertising your business on YouTube? There’s an app for that
June 19, 2016 | David Farnor
Hoping to advertise on YouTube? There’s an app for that, as the video site targets small businesses.
YouTube is always keen to emphasise its potential for advertisers. This week, research commissioned by the streaming giant highlighted its engagement with younger … Read More
YouTube reaches more young people than commercial TV, claims study
June 18, 2016 | David Farnor
YouTube reaches more young people than any commercial TV channel, claims one new study.
The research, commissioned by the video site, was run by Comsore and uses ratings data from BARB and findings from a YouGov survey. It found that … Read More
TV ad revenue hits record high
March 11, 2015 | David FarnorTV ad revenue hit a record high in 2014, according to new research from Thinkbox.
Total TV advertising revenue in the UK increased by 6 per cent last year to reach a new high of £4.91 billion. This is the … Read More
Vloggers told to be open about advertising products on YouTube
November 26, 2014 | David FarnorVloggers on YouTube have been warned by the Advertising Standards Authority that they need to be open about advertising products in videos.
Vlogging (“video blogging”, if your Wi-Fi has been down for past decade) has become a hugely popular arena … Read More
The future of online advertising? Channel 4 launches first programmatic VOD ads in battle with YouTube
November 12, 2014 | David Farnor
Channel 4 will offer Europe’s first programmatic VOD ads next year.
The announcement, made at Channel 4’s Upfront 2015 event, sees the broadcaster make its first big step into the UK VOD advertising landscape, offering advertisers a digital marketplace to … Read More
