Lionsgate teams up with Steam to sell films online
James R | On 27, Apr 2016
Lionsgate has teamed up with Steam to sell its films online.
The digital service is widely associated with video games, but over the past year, it has expanded its video offering. Lionsgate is no stranger to such deals: the distributor has been one of the fastest to embrace the new VOD age, with multiple features from YouTube stars (including Natural Born Pranksters, pictured above) and a deal with Netflix under its belt.
Now, it is one of the first studios to license films to Valve’s Steam platform. The partnership has licensed over 100 Lionsgate feature films to Steam customers.
“We’re delighted to partner with Steam, a leader in the digital entertainment and gaming space, as part of our commitment to remain at the cutting edge of innovation in delivering content to online audiences around the world,” says Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “With over 125 million users, Steam represents a unique, exciting and disruptive opportunity to expand our global distribution business.”
“Lionsgate has emerged as a major creative force with a deep pipeline of blockbuster franchises and commercially exciting, star-driven event films, making them important content suppliers for our platform,” adds Valve head of marketing Doug Lombardi. “Their films are engaging audiences and fostering rich communities around the world, reflecting the kind of high-quality entertainment that we expect to drive the continued expansion of our content offering.”
Steam customers are able to watch any Lionsgate films on all Steam-supported platforms, including Windows, Mac, Linux, SteamOS, and even in virtual reality via SteamVR.
The catch? Not all 100 films are licensed for global streaming. While the US gets The Hunger Games, Twilight, Saw and the Divergent franchise, UK Steam users get a whopping 11 films, including no fewer than four Leprechaun movies. Here’s the full list currently available:
Leprechaun 4: Lost in Space
Blue Mountain State: The Rise of Thadland
Natural Born Pranksters
Return of the Living Dead 3
Deck the Halls
Two Family House
Lionsgate says it will grow the selection available on Steam – you can see an up-to-date list of Lionsgate titles here.
So, to recap, you can now watch the Leprechaun franchise in virtual reality on Steam. Oh, and some other films.