David Farnor | On 24, Feb 2021

Amazon Prime Video and Juventus are teaming up for a new series of All or Nothing.

The Italian Amazon Original will take audiences behind the scenes of the football club and follow the team through the current 2020/21 season.

All or Nothing: Juventus will chronicle the pivotal season and follow all of the key events, including the arrival of Andrea Pirlo as the club’s new Head Coach. The cameras will be inside the Allianz Stadium, the club’s training facilities in Turin and, away from the pitch, the series will focus on the unique aspects of the Club Bianconero and of its identity; deeply-rooted in Italian culture and history, yet always looking to the future. All or Nothing: Juventus will unpack the level of perseverance, the effort and the dedication needed to compete at the very highest level, granting fans close-up access to the players, the staff and the management.

“We are extremely proud to be among the international partners of the All or Nothing franchise,” comments Giorgio Ricci, Juventus’ Chief Revenue Officer “This represents another step forward in the constant evolution of our Club. The collaboration with Amazon Prime Video is a perfect fit between two successful brands with a global reach and a continuous desire to challenge, change and create in an innovative way. We look forward to showing the world what the Juventus brand really is and what really means, with the undisputed quality and unique touch of the All or Nothing series”.

“We are thrilled to start this journey with such a prestigious football club as Juventus and to offer the Italian and international audience an extraordinary, unprecedented look at one of the most exciting teams on earth,” adds Nicole Morganti, Head of Amazon Originals, Italy. “All or Nothing is now a franchise defined by its outstanding production quality and unique access, and this will follow in the footsteps of previous successful series. We can’t wait for Prime members worldwide to fully experience the daily challenges that this team of first class champions will face through this epic season.”

The series will is produced by Fulwell 73 (I Am Bolt, Sunderland ‘Til I Die), with Executive Producers Leo Pearlman and Ben Turner, and Showrunner Richard Cooke. It follows previous football docuseries including All or Nothing: Manchester City, All or Nothing: Tottenham Hotspur. It will premiere on Amazon Prime Vide later this year.

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