David Farnor | On 29, Sep 2016

This year’s Streamy Awards will be available to stream, rather fittingly, live on YouTube.

The sixth annual awards will celebrate the great and the good of the online video world. Hosted by Vine star King Bach, the ceremony will feature a number of web celebs, from Flula Borg and Shay Carl to Logan Paul and Smosh, plus James Van Der Beek.

YouTube, of course, is a key part of the online video landscape, providing a platform for a large number of series, sketches and stars. Now, it’s stepping up its role by signing on to be the official live-streaming partner of the awards.

The ceremony will be available to watch live on the Streamys official YouTube channel, with TubeFilter noting that some of the vloggers in attendance are also expected to stream the awards live on their channels too, using YouTube’s mobile live-streaming feature.

The partnership may not sound like much of a stretch, but it’s a statement of intent from the video site, at a time when its facing growing competition from rivals such as Facebook, which place a heavy emphasis on live video.

“YouTube has long been a supporter of the Streamy Awards, sharing its commitment to honor the innovators who are creating cutting edge content for millions of fans around the world,” said YouTube Chief Marketing Officer Danielle Tiedt in a statement. “With audiences migrating to live streaming event programming, we are thrilled to make the 6th Annual Streamy Awards available to audiences worldwide.”

The awards will take place on Tuesday 4th October.

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