James R | On 22, Aug 2016

Sky is adding a new channel to its sporting line-up: Sky Sports Mix.

The channel, which launches this Wednesday, will proving a window onto Sky Sports’ premium coverage – offering all customers a taste of the action available, if they were to subscribe to Sky Sports.

Sky Sports Mix will bring a variety of different sports to a whole new audience with an average of five hours of live action each day across the first month – and 16 different sports covered in that time. Cricket will be the first live sport on Sky Sports Mix, as England face Pakistan in the first one day international at the Rose Bowl. The channel will go live at 12.30pm with Nasser Hussain leading a masterclass to families and kids at the nursery ground as part of the launch show, hosted by Laura Woods. Live coverage of the cricket begins an hour later.

Real Madrid, world rugby champions New Zealand and the Belgian grand prix headline a weekend of some major live sport that will also include European Tour golf and the EFL Sky Bet Championship match between Burton Albion and Derby County on Friday night – all available to every Sky TV customer at no extra cost.

Across the first month, Sky Sports Mix will bring live sport every day, with nine different sports shown live, including rugby union, rugby league, golf and football. A further seven sports will be shown non-live. These will appear alongside shows like Game Changers and sporting masterclasses, as well as documentaries and other sports-themed entertainment shows and content.

It joins Sky’s other free sporting channel, Sky Sports News HQ, which has an annual reach of 17m viewers. Sky Sports Mix will also complement Sky’s growing digital audience, where 35m monthly users engage with a range of Sky Sports products as well as its presence on platforms such as Facebook, Twitter, Snapchat and YouTube.

Sky Sports Mix will also be available on selected Virgin Media packages, although it will not be available to NOW subscribers, who can access Sky Sports on a contract-free basis with 24-hour, 7-day and 30-day passes.

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