Sky Sports becomes the home of Scotland’s Ladbrokes Premiership
James R | On 23, Nov 2018
Sky Sports will be the exclusive home of live Ladbrokes Premiership action from 2020, after agreeing a new five-year partnership with the Scottish Professional Football League (SPFL).
Sky Sports will show up to 48 live Ladbrokes Premiership matches every season, as well as the Premiership/Championship Play-offs, on its dedicated channel, Sky Sports Football.
As well as being able to watch live Ladbrokes Premiership football every weekend of the season, Sky Sports customers will be able to follow every twist and turn with in-game clips delivered straight to their device and highlights of every Ladbrokes Premiership fixture.
With Celtic’s dominance being challenged by Steven Gerrard’s Rangers, a resurgent Hearts and Hibs, Steve Clarke’s Kilmarnock and last year’s runners up Aberdeen, the Ladbrokes Premiership has never been more competitive. And that has been reflected in viewing, with audiences for Ladbrokes Premiership games on Sky Sports this year soaring 87 per cent, year-on-year.
Barney Francis, Sky Sports’ Managing Director, says: “This is a hugely exciting time for Scottish football – something that has been reflected in the number of fans tuning in to watch on Sky Sports. With more games, in game clips and highlights of every single Ladbrokes Premiership clash, fans won’t miss a minute. Add in live coverage of Scotland’s Nations League campaign, and every European Championship and World Cup Qualifier and we’ve really got the Scottish game covered.”
Neil Doncaster, Chief Executive of the Scottish Professional Football League, comments: “I am delighted that we have been able to secure an exclusive partnership with the UK’s leading sports broadcaster. This deal demonstrates Sky Sports’ commitment to showcasing the pinnacle of Scottish football.”
Sky Sports coverage of the SPFL is hosted by Hayley McQueen, with expert analysis from Andy Walker, Kris Boyd, Kris Commons and more. Fans can keep up with the latest developments in the Scottish game via weekly debate show, SPFL Matters, via Sky Sports News, across SkySports.com and a range of social and platforms.
The SPFL is the latest example of Sky Sports securing rights for the long term, including 128 Premier League games a season from next season, up to 182 games a season from the EFL through to 2024, exclusive Formula One from 2019, and exlusive England home cricket and the new domestic T20 competition live through to 2024.