David Farnor | On 25, Mar 2019

NOW is raising its prices for Cinema Pass subscribers this April.

The VOD service, which offers contract-free streaming of select Sky channels and other pay-TV content, divides its platform into several passes. An Entertainment Month Pass (£7.99 a month), lets you watch several Pay TV channels not on Freeview (including Sky Atlantic, Sky 1, Sky Living, Sky Arts, FOX UK and MTV), plus a couple of hundred of box sets on-demand. A Sky Sports Day/Week/Month Pass (£various) lets you stream the biggest matches and events live on seven Sky Sports channels. A Kids Month Pass (£2.99 a month) streams dedicated channels for kids, including Cartoon Network, and thousands of episodes on-demand. The last is the NOW Cinema Membership, which gives streaming access to Sky Cinema’s library on-demand – including 1,000 movies, with a new premiere every day.

Sky’s exclusive deal with the majority of major studios means that the service has most of the biggest movies before Netflix and Amazon Prime Video, with its current line-up including The Shape of Water, Call Me By Your Name and Phantom Thread.

Over the years, NOW has increased the price of its Sky Sports Pass and its Entertainment Membership, with the latter jumping from £4.99 to £6.99 and then, as it currently stands, £7.99 a month. The NOW Cinema Membership, though, has consistently remained at £9.99 a month. Now, that’s changing.

From 3rd April 2019, a NOW Cinema Pass will cost £11.99 a month, with any existing monthly subscriptions automatically renewing at the new price after that date (unless cancelled). New subscribers can get a 7-day free trial.

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