David Farnor | On 27, Jul 2018

Netflix is adding a bit of character to its user profiles by introducing pictures from Netflix originals.

In August 2013, the streaming service first launched profiles for its subscribers, allowing users to personalise their tastes and watchlists. Five years on, Netflix’s profile system is evolving with a fresh makeover for user incomes.

“We know the series and movies on Netflix are more than just things you watch to pass the time. The stories — and the characters in them —are also your heroes, frenemies, soulmates and everything in between. We’re thrilled to give you a way to show your fandom and make your connection with Netflix more unique,” writes Cathy Conk, Director, Product Innovation, in a blog post announcing the update.

“Profiles are key to creating a highly personalized Netflix experience. By watching on your own profile, we can showcase suggestions for TV shows and movies we’re sure you won’t want to miss. We’re always working to make it easier for our members to connect with stories they’ll love and creating your profile is the first step. If you don’t have one yet, we highly suggest you make one — and personalize it with an icon like Luke Cage, Crazy Eyes, or another one of your favorite characters.”

The new profile icons will be rolling out across the website, apps and smart TV devices in the coming weeks.

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