Hearst heads to Facebook Watch for two series
James R | On 05, Nov 2019
Hearst is heading to Facebook Watch for two new original series.
The shows, tied to its magazine brands, will bring lifestyle programming to the social network’s fledgling video platform, which is partnering with brands and publishers in a move to drive awareness and audiences.
Hearst’s two eight-episode series are Breaking Event, hosted by Kevin Curry, and Relationship Rehab, featuring former Olympic figure skater Adam Rippon and comedian Michelle Collins.
Breaking Even will see the Fit Men Cook author combine his viral recipes and workouts in a series co-produced by Men’s Health and Hearst’s Delish. Each episode will see Curry in the kitchen as he creates healthy, tasty meals, pairing them with workouts to burn off the calories in each meal.
Relationship Rehab, which debuted this month on Cosmopolitan’s Facebook page, sees Rippon and Collins put their heads together to give advice to couples.
Hearst has three more series in development for Facebook Watch, as the publishing brand expands its video production arm with a new 20,000-square-foot studio in Santa Monica.