James R | On 10, Dec 2016

Flix Premiere is now available on Roku streaming devices in the US and UK.

The streaming service, which was founded by serial entrepreneur Martin Warner, imitates cinemas by releasing its films for a limited window on their debut weekend. Every two weeks, the site premieres around eight new movies as exclusives on the site.

The titles are usually small titles snapped up on the festival circuit, with a customer’s first film offered for free and subsequent purchases charged at £3.99. With a content strategy in place, the VOD platform is now focusing on its distribution. Earlier this year, Flix Premiere launched on Apple TV in the US and UK. Now, it’s expanding its reach further with Roku.

Roku is one of the leading streaming devices in a competitive market, dominating almost 50 per cent of OTT boxes in the US and one of the few to offer all Freeview catch-up apps in the UK.

“As we enter 2017, most movie watching will be through apps and the internet. The global video streaming market is set to double in size, and Roku is the streaming device of choice in millions of households,” says Warner. “By tapping into the broad spectrum of streaming devices, we can achieve our goal of giving broad access to world-class films that have wowed critics and film festival audiences.”

Flix Premiere is also available online through web browsers and has an iOS and Android app. A release on Amazon Fire Stick is planned by the end of the year.

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