David Farnor | On 27, Jun 2016

It’s here. The new Dwayne Johnson trailer you’ve all been waiting for. Not for The Rock’s latest feature film, but his YouTube channel.

It’s as awesome as you’d expect.

Dwayne Johnson launches new YouTube channel

Originally published 11th May 2016

The Rock’s production company, Seven Bucks Productions, co-founded with Dany Garcia, is teaming up with Studio71 to produce a new channel, called Seven Bucks Digital Studios.

Seven Bucks Productions describes the channel as “a natural extension of Johnson’s expertise and passion for social media”. it promises to feature his own videos, as well as videos highlighting the company’s projects and monthly collaborations with existing vlogging talent. An “action-filled scripted online series” is also in the works.

Johnson, who has over 100 million followers across his social network accounts, is certainly no stranger to streaming world, with videos on Facebook and Twitter often being shared widely across the web. Today’s announcement, meanwhile, was made on Instagram. Johnson’s YouTube presence, though, has not been as active as most channels, primarily showcasing trailers for his films. Nonetheless, it has 58,000 subscribers, which is number many up-and-coming vloggers would be more than happy with as a starting point.

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,” says Dan Weinstein, President of Studio71. “This partnership furthers our mission to work with the best creators to deliver premium content across all platforms, and we can’t wait to launch a YouTube channel that reflects Johnson and everything he and Seven Bucks Productions stand for.”

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally,” says Johnson. “We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”

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