David Farnor | On 12, Jul 2015

Comic-Con has ordered the first original series for its subscription VOD service.

The SVOD site, which will launch next year, was announced last month as a joint initiative between Comic-Con International and Lionsgate. The service promises a range of content related to the event and its fan-base, including films and TV shows from Lionsgate and other studios and archive footage. Now, it will also feature an original, unscripted series with Her Universe, the wildly popular fangirl fashion company.

The reality series will follow contestants, as they design their geek couture concepts from scratch and make plans to model them at next year’s Her Universe Fashion Show – indeed, the series was announced at this year’s show during the weekend convention.

The unscripted show will capture the joy and stress of designers creating their geek couture, and the pressure of the fashion show itself, as they wait to learn the winning designs selected by judges and the audience. In addition to delivering the excitement of the competition itself, the show will also give audiences an exclusive behind-the-scenes look at how designers hone and practice their craft.

Ashley Eckstein (Founder of Her Universe), Ashley Tisdale (Clipped, Young and Hungry) and Jennifer Tisdale (Inner Circle) will executive produce the series, which will be produced by Her Universe, Blondie Girl Productions and Lionsgate.

“The Comic-Con SVOD service is about creating and delivering content specifically for and about this amazing and passionate fan base,” says Seth Laderman, Executive Vice President & General Manager of the new channel. “With Ashley Eckstein and Ashley and Jennifer Tisdale, we have an incredibly dynamic, creative, and talented team with a broad range of experience in franchises that our Comic-Con audience loves. We believe that they will deliver a program that speaks directly to our core fans.”

“We are beyond excited to be partnering with Lionsgate and Comic-Con for this new platform,” adds Ashley Eckstein. “Five years ago, when we launched Her Universe, fangirls were an afterthought and Geek Fashion was nothing more than a men’s boxy t-shirt. Together, with my partner, The Araca Group, we set out to build an empowering community and merchandise line for fangirls to step into the spotlight and feel celebrated and stylish! Five years later Geek Fashion is a trending topic and we cannot wait to show the world that it’s here to stay.”

Comic-Con’s Director of Marketing & Public Relations, David Glanzer, describes the show as a “perfect kick-off” to the site’s slate of original content, more of which will be unveiled soon.

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