Apple TV+ launches on Amazon’s Prime Video Channels
David Farnor | On 15, Dec 2024
Apple TV+ has launched on Amazon Prime Video Channels in the UK.
Amazon Prime Video has never been known for its intuitive interface, but its platform has had baked into it a key part of the online giant’s strategy: the ability to aggregate other streaming services and turn it into a hub that can be a one-stop destination in an increasingly fragmented marketplace.
The result is a mechanism that lets Prime members add a variety of subscriptions to their Prime Video app – and the Amazon Prime Video web interface – as bolt-ons paid through their Amazon account. Most subscriptions include a free trial and can be cancelled anytime and don’t require downloading another additional app.
Apple TV+ costs £8.99 a month as a Prime Video Channel, giving access to shows such as Severance, Slow Horses, Ted Lasso, The Morning Show, Bad Sisters and Silo. To date, Apple Original films, documentaries and series have earned 524 wins and 2,374 award nominations and counting.
“Prime Video has become a first-stop entertainment destination for our UK viewers, offering a diverse selection of premium content, including award-winning Amazon MGM Studios Originals, live Premier League and UEFA Champions League matches, an extensive selection of licensed films and shows, the industry’s largest catalogue of titles to rent or buy, and 65 additional streaming subscriptions, said Chris Bird, Managing Director of Prime Video UK, “We are delighted to have Apple TV+ and it’s stellar lineup of UK content join our entertainment catalogue catering to the unique tastes of our UK audience.”
“Viewers in the U.S. have been loving the ability to subscribe to Apple TV+ on Prime Video and we’re pleased to now launch this offering in Australia, Canada and the U.K.,” said Eddy Cue, Apple’s SVP of Services. “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many people as possible.”
The move comes after Amazon has made several moves to improve its streaming interface, including a simpler way to explore, sign-up and manage add-on subscriptions.