James R | On 07, Jul 2020

Apple TV+ is stepping up its family storytelling game with a new overall deal with the Maurice Sendak Foundation.

The tech giant’s fledgling subscription streaming service has been increasingly investing in kids’ content, including Ghostwriter and Helpsters arriving at launch, along with Snoopy in Space from Peanuts. A new Fraggle Rock reboot has recently been ordered from the Jim Henson Company.

Now, it’s announced a first-of-its-kind, multi-year deal with the Maurice Sendak Foundation. Through the deal, Apple and the foundation will reimagine new children’s series and specials based on the books and illustrations by much-loved writer and illustrator, which will premiere all over the world exclusively on Apple TV+.

Sendak came to worldwide fame in 1963 with the release of his book Where the Wild Things Are, which has sold over 20 million copies to date, and this marks the first time that The Maurice Sendak Foundation has entered into an overall agreement with a streaming service. The foundation supports the artistic legacy of Maurice Sendak and nurtures emerging as well established artists in the field of children’s literature and theatre design.

Apple will work with writer, director and longtime Sendak collaborator Arthur Yorinks through his Night Kitchen Studios to develop each project inspired by Maurice Sendak’s stories and pictures.

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