David Farnor | On 21, Jul 2018

Amazon Prime Video is bracing itself for a summer holiday surge in streaming this weekend, as schools are out for the year and families rush to download series ready for their travels.

Friday 20th July was dubbed Download Day for 2018 by Amazon, the day UK customers are expected to download the most content to view offline from Prime Video. Falling ahead of the anticipated busiest travel day of the year, which annually falls the day after a majority of schools break up, trends show that this will be the day that Amazon customers will download the most TV shows and movies to watch across mobile devices.

Research by Amazon found that half of Brits (45 per cent) are more worried about keeping their kids entertained while travelling than they are about printing boarding passes, or exchanging foreign currencies. More than a fifth of parents (22 per cent) will start packing for their family holiday and planning to download their digital entertainment over a week before the family embarks.
 
The poll of 1,000 mums and dads revealed that during a typical holiday car journey on the motorway this summer, parents are likely to stop three times because of bad traffic, once because they are lost, and twice to calm a screaming child. As a result, almost half of parents (47 per cent) think watching a film on their tablet is the best way to entertain their children on a holiday journey. Indeed, 83 per cent of British parents will always take a tablet on holiday with them for their kids – and the average Brit will spend more than two hours downloading TV shows and films to take with them on holiday.

So far this year, the most downloaded shows on Prime Video (in alphabetical order) are: American Gods, Bosch, Grey’s Anatomy, Just Add Magic, Lucifer, Peppa Pig, The Grand Tour, The Man in the High Castle, Vikings and Wishenpoof.
 
2018’s most downloaded movies on Prime Video, meanwhile, are: Arrival, Bad Moms, Ballerina, Dr. Seuss’ The Lorax, Fireman Sam: Heroes of the Storm, Legend, Peppa Pig: My First Cinema Experience, The Cat In The Hat, The Girl on The Train and The LEGO Movie.

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