David Farnor | On 14, Dec 2020

The Amazon Prime Video app is now available on Sky and NOW devices across the UK.

From today, the streaming app has landed on Sky Q, Sky Ticket and NOW devices, as part of a new agreement between the long-standing rivals. The multi-year European deal will also bring the NOW app to Amazon’s Fire TV devices and Fire TV smart TVs for the first time, meaning that Sky customers can now catch all of Amazon Prime Video’s library and Sky’s line-up in the same place – while Fire TV users will also be able to stream NOW’s contract-free content without needing a separate device.

The deal follows a similar carriage agreement with Netflix, with the subscription streaming also available within Sky’s ecosystem and on NOW devices, after a long period of fragmentation between the broadcasters and streamers.

Stephen van Rooyen, EVP & CEO UK & Europe Sky said: “Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video. Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q. Amazon Prime Video TV shows, movies and more will sit alongside Sky Originals and Netflix, as well as apps like Disney+, BBC iPlayer, FiiT and much more. This will make it even easier for you to access everything you love, in one place. I’m delighted that this deal will give even more people access to our brilliant NOW and Sky Ticket apps through Amazon Fire TV devices and Fire TV Edition.”

“We’re pleased to be bringing our Prime Video app to Sky Q and NOW devices in time for the holidays,” added Jay Marine, Vice President, Prime Video Worldwide. “With winter settling in, and our new binge-watch obsession The Wilds about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport, including Prime Video’s exclusive live broadcasts of 20 English Premier League games this December. Plus, with NOW launching on Fire TV – customers in the UK have never had it better when it comes to choosing what to watch however they are watching.”

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