All 4 streaming hits record high
James R | On 22, Apr 2020
All 4 has seen a record start to 2020, achieved its highest number of quarterly views ever across Q1 of this year, not to mention the highest monthly, weekly and daily views in All 4’s history.
This record-breaking period comes as the nation entered lockdown due to the coronavirus pandemic, with views during the first two weeks of lockdown up by a significant 37 per cent compared with the same period last year – and by 30 per cent among Channel 4’s key demographic of 16-34 year olds with almost 80 per cent of all 16-34s registered with All 4 in the UK.
All genres demonstrated growth, with the biggest increases in Factual Entertainment (+46 per cent), Documentaries (+43 per cent) and Drama (+40 per cent).
Series contributing to All 4’s success this year include the latest season of Gogglebox – the biggest ever on All 4 with average viewing per episode up 53 per cent compared to the previous series; January drama Deadwater Fell became All 4’s biggest ever drama and the third-biggest launch series of any title ever, and the new series’ launch of Friday Night Dinner is All 4’s biggest ever comedy episode and its third biggest ever title – behind only Leaving Neverland and The Great British Bake Off.
Other popular titles include Hunted, Prison, Barrymore: The Body in the Pool, Made in Chelsea, Jamie: Keep Cooking and Carry On, The Windsors and Home.
Q1’s significant growth was also boosted by its exclusive content, such as US acquisitions Seinfeld, ER and 90210.
All 4 now boasts the biggest volume of library and box-set content available on any broadcaster VoD player, according to Channel 4. Viewing to these shows increased by 16 per cent in Q1 compared to the same period in 2019 – led by past seasons of Friday Night Dinner, as well as The Inbetweeners and Shameless.
Dave Cameron, Chief Product Officer says: “It is more important than ever that we continue to serve our All 4 audiences with all their favourite shows, from box-set binging to catch-up – across all devices and on-demand. These Q1 figures are really encouraging, and the uplift in our valued young audiences turning to us during lockdown is something we are particularly proud of.”