Wuaki.tv has become the new official streaming service for Tesco hudl tablets.
The deal between the pay-per-view VOD site and the shopping giant means that the Wuaki.tv app will be pre-installed on all Tesco hudl devices.
Tesco’s tablet has fast become one of the UK’s most popular tablets due to its simplicity, affordability and extensive range of connected apps and features.
While blinkbox was once Tesco’s own VOD brand, though, and promoted alongside the hudl, the retailer sold the streaming service to TalkTalk last year. Now, it will be replaced by Wuaki.tv, which will also be promoted as one of the Top Apps available on hudl.
Current hudl and hudl2 users will notice the Wuaki.tv icon appear in the “All Apps” folder following a hardware update, while all new hudl2 devices will have the service icon pre-installed in their Entertainment folder.
Using the Android device, users are now able to purchase, rent and watch movies directly through Wuaki.tv. Once a user has signed up to Wuaki.tv, they can also view movies and TV shows from their library on other devices, such as Smart TVs, games consoles and smartphones.
To welcome new users to Wuaki.tv, the streaming service will also offer hudl users 90 per cent off their first purchase from a selection of new and classic movies.
“To be partnering with Tesco in the UK is a fantastic opportunity for our organisation,” says Vincent Petersen, UK Country Director at Wuaki.tv.
“Wuaki.tv offers a great range of content from Hollywood and Europe, including the latest movies from the big screen so we’re positive that hudl users across the UK will really enjoy the content we have available.”
The deal marks the latest in a string of agreements for Wuaki.tv in the past year. Earlier in 2015, Wuaki.tv became an official partner with EE to replace Orange Wednesdays with a digital movie offer for EE customers each week.